近年來，社群媒體逐漸成為社會中的關注重心，藝術場域亦是如此。在當代藝術家中，艾未未對於社群媒體有著高度的熱情，他不僅將之作為個人發聲的管道，還靈活運用並發展出具有社群時代特色的大型創作。然而，越大型的社群媒體藝術創作，則越需要龐大的網絡力量共同參與，艾未未如何吸引眾多網民為之效力是本研究的核心問題，從其中衍生出的是：社群媒體在這之中又如何被運用著？產生了什麼樣的形象認同？本研究將聚焦於艾未未使用量最高的兩個社群平台：部落格與推特，分析他如何運用社群媒體，建構行動意義，產生認同。首先，我將透過社會、藝術的改變以陳述一個社群時代的開始。其次，我將分析艾未未如何透過部落格演練自主傳播、組織串聯工作，進而形成一個足以與政府抗衡的力量。最後，我將指出艾未未如何透過推特的使用，精密的設計了一次次的網路行動，因而獲得了對追隨者的支配權。
艾未未、社群媒體、部落格、推特、認同
In recent years, social media has gradually become a focal point for public attention and discourse, and of artists. Among those artists interested in social media, Ai Weiwei is among the most passionate. He employs social media as a channel to give himself a voice, and in the flexible creation and development of large-scale community times features. However, the larger the social media art creation, the more powerful the Internet presence needed for participation. How Ai Weiwei attracts netizens to work for him is the question at the core of this research, and from this other questions derive, such as: how is social media used? What kind of image recognition does it develop? This research focuses on two social platforms, blogs and Twitter, which are most often used by Ai Weiwei, analyzing how he utilizes social media, establishes the meaning of actions, and develops recognition. I begin by elaborating the rise of social media era via changes in society and art. Secondly, I analyze how Ai Weiwei rehearses autonomous propagation and organizational connections through his blog to create a force strong enough to contend with the government. Lastly, I will indicate how Ai Weiwei repeatedly, intentionally designs an Internet movement via Twitter capable of directing his followers.
Ai weiwei, social media, blog, Twitter, identity
