視覺語言與文化認知的關係－當法國品牌 LV 遇上日本文化

Abstract

In the design field, when a visual imagery symbol enters a different culture, there is likely to be a different kind of interpretation. When the Industrial Revolution brought about countless advances in technology and made travel convenient, people traversed all over the world, hence accelerating both interaction and clashes between cultures. Furthermore, through the power of communication, visual language symbols began to cross both cultural and national boundaries, winning recognition from across the globe. From the standpoint of the history of art design, the French brand LV and Japanese culture have had a considerable connection. Tracing LV’s road to fame, we will discuss, analyze and attempt to understand the cultural characteristics of the two different countries. The discussion will also take into account, among other themes, its crafting spirit, visual imagery, view of design aesthetics, the combination of cognition in symbolic identification and modem art and the economical value it has created in the international arena. It is the contention of the author that, to the Japanese, LV is not merely just a luxury brand; it has also become a symbol of one’s social status, of exquisite taste, and of one’s cultural and spiritual essence.