The map of the fashion culture landscape emanats from Western taste and aesthetics. Along with a host of cultural images and symbols, fashion re-creates a brand new fashion trend. From the viewpoint of cultural imagination that reflects on and through the ways of seeing fashion design as a postmodern/globalization phenomenon, this paper attempts to research study how the West constructed the cultural imagination of the other culture from the fashioning of Chinoiserie. In the cultural context ofpostmodernism and globalization, and as a response to the masses, fashion utilizes the existing symbols to re-construct trendy chic. Therefore, "symbolic consumption" plays an important role in the process of transculturation and globalization.